Senior Digital and Content Strategist | Product Manager

Designing human-centered digital services for government and complex organizations

I lead strategy, research, and product development for large-scale digital initiatives—bringing together content strategy, UX research, and product management to solve real problems for real people.

Strategy that makes complex systems usable

For more than two decades, I’ve worked at the intersection of digital strategy, product management, and human-centered design, helping organizations navigate complexity and deliver digital experiences that work.

My work focuses on:

  • Translating ambiguous problems into clear product direction
  • Designing accessible, user-centered digital services
  • Aligning research, content, UX, and technology around shared outcomes

I’ve led initiatives across government, healthcare, education, and media—often in high-stakes environments where clarity, trust, and usability matter most.

What I do

Digital & Product Strategy
Defining product vision, roadmaps, and decision frameworks for complex initiatives

Human-Centered Design & UX Research
Conducting lean research, usability testing, and synthesis to inform strategy and design

Content Strategy at Scale
Developing information architecture, content models, and governance for large systems

Public Sector & Civic Tech
Designing digital services that meet real user needs while navigating policy and constraints

Cross-Functional Leadership
Bridging product, design, research, engineering, and stakeholders to move work forward

Selected work

Notify.gov — Product and content strategy for a government-wide notification service

Benefits Finder — Improving access to government benefits through clearer content and UX

U.S. Web Design System (USWDS) — Design patterns supporting accessible and inclusive federal websites

10x (GSA) — Evaluating and shaping early-stage civic tech ideas

Language Access Initiatives — Improving digital experiences for people with limited English proficiency

Experience snapshot

Senior Digital Strategist / Product Manager — Flexion
Leading research, strategy, and product development for federal digital services

Content Strategy Director — Perficient Digital
Built and led a content strategy practice serving healthcare, nonprofit, and enterprise clients

Executive Director — Cyborg::Artisan
Provided consulting in digital strategy, UX, and educational technology

Director, Content Development & Strategy — Cengage Learning
Led R&D and development of interactive learning products

Let’s talk

If you’re looking for a senior strategist or product leader who understands users, systems, and scale, I’d love to connect.