I bring more than two decades of leadership in digital strategy, product management, and human-centered design, working across government, healthcare, education, and media. My roles consistently focus on shaping product direction, aligning multidisciplinary teams, and delivering usable, accessible digital services in complex environments.
Flexion Inc.
Senior Digital Strategist · Product Manager · Content Strategist
2020 – Present
Lead strategy, research, and product development for federal digital services, primarily supporting Technology Transformation Services (TTS) within the General Services Administration, including 10x.
- Define product vision, roadmaps, and feature strategy informed by user and market research
- Lead UX and lean research to assess ideas and guide investment decisions
- Develop content strategy, information architecture, and data models
- Advise multidisciplinary teams and government stakeholders on service design and delivery
Selected initiatives: Notify.gov · Benefits Finder · USWDS · 10x · Language Access · Digital.gov · USA.gov
Perficient Digital (formerly Enlighten)
Content Strategy Director · Senior Content Strategist
2015 – 2020
Built and led a content strategy practice serving healthcare, nonprofit, and enterprise organizations, including The Henry Ford, Trinity Health, and Humana.
- Established and scaled content strategy capabilities, including hiring and practice development
- Led large-scale content initiatives aligned to UX, marketing, and business goals
- Guided clients in leveraging complex content ecosystems to improve outcomes
Cyborg::Artisan
Executive Director
2012 – 2015
Led a consulting practice focused on digital strategy, UX, content, and educational technology.
- Provided strategic consulting for healthcare, nonprofit, insurance, and real estate organizations
- Led business development and KPI analysis for startups and ed-tech initiatives
- Managed award-winning educational game development projects
Cengage Learning / Gale Group
Director, Content Development & Strategy · Managing Editor
2009 – 2012
Led content strategy and product innovation for web-based educational products used by schools and libraries.
- Defined content frameworks to improve usability, accessibility, and engagement
- Directed R&D for interactive learning tools and mobile products
- Expanded audiences through new content formats and digital experiences
Selected product: Global Issues in Context
Gannett Michigan
Regional Director of Market Development
2006 – 2009
Led regional marketing strategy and operational planning for newspaper, magazine, and digital properties.
- Directed market development, promotional strategy, and audience growth initiatives
- Launched high-impact digital campaigns driving engagement and revenue
- Partnered with clients on events and community-focused initiatives