Forbes’ Ken Krogue writes a good article on the changes (demise?) of SEO in The Death Of SEO: The Rise of Social, PR, And Real Content. There are many important points in the article, and I highly recommend reading all of it, but the point I want to focus on is this: The bottom line … Read more The Checkerboard Hat
Graphic novels emerged as a sophisticated art and storytelling form with books such as Maus and Fun Home, and are now making their foray into the classroom. This is exciting news for those of us committed to reaching the disengaged and disenchanted learner. Graphic novels have been shown to engage students that are otherwise daunted … Read more Comically Engaging
Media Post recently had an interesting analysis of the once-golden The Street’s fall. For publishers, there is one especially thought-provoking point: Finance is TOO timely. Finance is one of the most valuable verticals in both an absolute and relative sense: total advertising across the banking and financial services sector is amongst the largest, and … Read more Too Timely
A big brouhaha on capitalizing on other’s hard work by aggregating (often sans credit) or adding very little value has led to the announcement of a new Council on Ethical Blogging and Aggregation at SXSW. Another group announced a Curator’s Code, with (proposed) standard symbols to indicate a direct attribution (“I found this here”) or … Read more Content Curation Controversy
In this month’s Contents magazine, Daniel Eizans makes a thoughtful (and entertaining) plea for content strategists to consider the emotional aspects of content. Looking at the brain’s functions and how users comprehend information, Eizans advocates focusing not only on the “what” of information, but also on the “how” and “why.” Certainly a good technical foundation … Read more Emotional Content