A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital … Read more A Good Taxonomy Can Make the Difference

What Can Usability Teach Us About Working Together?

World Usability Day was established in 2005 by the Usability Professionals Association. Each year, design professionals come together to discuss how to “develop technologies in a way that serves people first.” On November 8, 2018, professionals met at almost 100 locations around the world to discuss the how to “Make Life Easy.” I attended World Usability … Read more What Can Usability Teach Us About Working Together?

Content Governance: 8 Things to Know When Planning for Success

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet … Read more Content Governance: 8 Things to Know When Planning for Success

5 Suggestions + a Warning: Make Bot Content Do Your Heavy Lifting

You’ve heard about bots. You’ve even chatted with a bot—even if you didn’t know it. But do you know how to make a bot work for you? Bots, algorithms, machine learning, AI… whatever you call it, these are driving how you sell to and engage with customers. These are the “people” you chat with in … Read more 5 Suggestions + a Warning: Make Bot Content Do Your Heavy Lifting

Once Upon a Time: Experiments in Storytelling

What makes a good story? More specifically, does a good story require a specific format? I’m intrigued by some experimental storytelling formats I’ve discovered recently.  I’m not convinced they entirely work, but I applaud the attempts.  Try out the following: Phone Stories Check out Popup Magazine’s Phone Stories.  Call 415.452.6057 to hear someone tell you … Read more Once Upon a Time: Experiments in Storytelling